SWOT and PESTEL analysis of Nestle

SWOT and PESTEL analysis of Nestle Introduction This report presents a strategic analysis of Nestlà ©. Critically analysing the internal workings of the firm, this report presents a SWOT analysis to reveal an identification of the internal strengths, weaknesses, opportunities and threats seen within Nestlà ©. Nestlà © is a company with a varied brand portfolio consisting of a wide range of products including a number of household brands: Nescafe, Rowntree’s Fruit Pastilles and Nesquik. Earlier this year, Forbes (2014, p.1) referred to Nescafe, one of Nestlà ©Ã¢â‚¬â„¢s core brands as the 27th most valuable brand in the world. Employing over 8000 employees, Nestlà © is present in a number of domestic and international markets. With their headquarters in Switzerland, Nestlà © is a firm, which in total operates within 86 countries of which North America is their largest and most profitable market (Shotter, 2012, p.1). The firm’s strong internationalisation strategy reflects the firm’s commitment to resource and capability development in the external environment. This will be explored further through the use of a PESTLE analysis to determine the key external forces present within the macro environment and, how importantly Nestlà © respond to such forces in a strategic manner. A look back at the history of the firm reveals a strong commitment to product development. It all began back in the mid-1860s when Nestlà © created a new baby formula to offer to the market. Seeing a gap in the market underpinned by those mothers who could not breastfeed, Nestlà © developed a formula to be offered to the European market. This very early development within Nestlà © soon developed to include an expansion of products within the firm with chocolate being added to milk products to reach a larger target market. Since its first product offerings, Nestlà © has gone on to have a varied brand portfolio with annual sales of $100.64 billion (Nestlà ©, 2014, p.1). Nestlà ©s mission Nestlà ©Ã¢â‚¬â„¢s mission statement is supported by the expression ‘good food, good life’ (Nestlà ©, 2014, p. 1). Meaning more than the nutritional values of the food they produce, Nestlà © support the need to show a commitment to quality, safety and ultimately convenience for the consumer to enhance enjoyment. The notion of the creation of ‘shared value’ is a main focus of the firm and is an area which is supported by the firm’s ability to ‘go beyond compliance and sustainability and create new and greater value for our people, our shareholders and society as a whole’ (Nestlà © , 2014, p.1). This statement supports the integrated approach Nestlà © adopt through their commitment to recognising the responsibility the firm has to the wider external environment, which moves beyond a simple aspiration of profit. SWOT analysis This section presents a SWOT analysis to review the micro environment of the firm reflecting specifically upon the strengths and weaknesses of Nestlà © and the opportunities and threats the firm must respond to through an alignment of firm strengths to such forces. A SWOT analysis is often used, as a strategic tool to allow a presentation of the firm’s resources and capabilities, which can be further, developed to aid competitive advantage. A SWOT analysis therefore underpins the development of future strategic options. As seen within the work of Barney (1991, p. 99) and Teece (2009, p. 12) a desirable competitive advantage is one obtained through a minimisation of threats aligned with the seizing of opportunities. Table One: SWOT analysis Table one below reveals the internal dynamics of Nestlà © and the opportunities/threats facing the firm. Positive Factors Negative Factors Internal Factors Strengths Strong cultural values stemming from the firms integrated approach to business and commitment to their stakeholders (Schein, 2012, p.3). Current strategic position of Nestlà © supported by three key areas of business ‘quality leadership, customer satisfaction and sustainability’ (Business Green, 2013, p. 1). Nestlà © have a strong commitment to corporate social responsibility with reference being made to ‘long term commitment never being sacrificed for short-term performance’ (CSR Wire, 2014, p. 1). Diversified and varied brand portfolio. Global recognition driven by the number of strong brands within the firm’s portfolio. The reputation of Nestlà ©Ã¢â‚¬â„¢s brand is estimated to be valued at $7billion (Nestlà ©, 2014b, p.1). Nestlà © has a place in the heart of consumers due to its longstanding history. Development of trust and loyalty highlighting the capability development of the firm. Strong teamwork within the firm promoting good levels of job satisfaction and employee commitment. Weakness A number of Nestlà ©Ã¢â‚¬â„¢s products have faced criticism as a result of their nutritional value. Increased emphasis has been placed on healthy eating through government initiatives and Nestlà © would benefit from reviewing a number of their products to support their mission of ‘good food and good life’ in a changing social environment i.e. rising levels of child obesity. The past of Nestlà © is tainted in parts by negative public relations as a result of what is referred to as the baby milk scandal. Noted in a recent article by Muller (2013, p.1) it was stated that the scandal had ‘grown up but not gone away’. Recognising the need for stability and consistency in the processes found within the company’s global supply chain. International standards demand a need for standardisation yet this has to be balanced with the firm’s strategic need for adaptation to different cultural environments. External Factors Opportunities Ability to reach new consumer markets and in particular new international markets i.e. Nestlà ©Ã¢â‚¬â„¢s work in emerging economies. Further internationalisations with a particular focus on the BRICS economies (Brazil, Russia, India, China and South Africa) – these economies are noted as being current growth spots (Wilson and Purushothaman, 2003, p. 1). Development of intangible capabilities to aid competitive advantage. Barney (1991, p.100) argues that competitive advantage is achieved through inimitability and this should be a focus of the firm. Backwards integration to gain more control over the supply chain of the firm (Martin and Eisenhardt, 2010, p.1105 ). Innovative development of distribution channels. Threats Higher levels of buyer power within the industry fuelled by greater choice and lower loyalty (Porter, 2008, p.12: 2011, p.5). Variability in raw material prices influencing the firm’s ability to sustain prices in light of a commitment to wider responsibilities aside from profit i.e. CSR initiatives (Servaes and Tamayo, 2013, p.1047). Increased dynamism in the external macro environment fuelling short-term decision making and heightened competition (Teece, 2009, p.15). Technological change driving both innovation and associated challenges. Ageing population shifting the demographics of the workforce (Kooij et al, 2014, p. 2192). The SWOT analysis above reveals that Nestlà © have a number of strengths, which translate into the development of core resources and capabilities, which aids their competitive position. Notably, one of the core strengths of Nestlà © is the strong brand image they have which inspires trust in consumers. Nestlà © are able to build on this reputation to extend their brand categories. Further, recent efforts to follow corporate social responsibility strategies have heightened the firms approach to sustainability, which is aligned to current expectations from the consumer market for firms to take a greater responsibility towards the wider macro environment. Moving on to a critical analysis of the weaknesses of the company, one of the core weaknesses of Nestlà © is the content of some of their products, which marks a move away from healthy eating initiatives. For example, Nestlà © produce a number of confectionary goods including sweets and chocolate bars. Nestlà © will in the future have to work with the UK government to ensure that a clear marketing message is put across for such treats to only be enjoyed alongside a balanced diet. Overall, however, Nestlà ©Ã¢â‚¬â„¢s strengths overshadow their weaknesses and many of the weaknesses are being tackled by strategic actions. Recognition of the firm’s opportunities and threats leads to a discussion of the value of internationalisation and in particular the opportunities present within emerging economies. Further, the development of capabilities and thus the translation of strengths into intangible and inimitable capabilities is an area, which could see the firm, further develop their sustainable competitive advantage. Developing from the opportunities of the firm, it is also necessary to consider the threats, which face Nestlà ©. The SWOT analysis revealed one of the core threats is the increasingly competitive nature of the industry and the challenges, which arise from this level of competition. As a result, a great threat facing the firm is the level of dynamism and turbulence to contend with which influences the nature and direction of strategic choices. PESTLE analysis A PESTLE analysis is used as a strategic tool to measure industry dynamics through recognition of the core political, economic, social, technological, legal and environmental forces/changes having influence on the industry (Henry, 2007, p.23). Table two below presents a PESTLE analysis for the industry Nestlà © are present within and this information is then used to form a critical discussion for the future strategic options available to the firm. Table Two: PESTLE analysis The PESTLE analysis below identifies a number of forces, which have an influence on industry dynamics. Of these forces, perhaps the most prominent are social forces, which relate to differences in consumer behaviour. As an international firm, Nestlà © have to be able to ensure a level of adaptation, which is appropriate to different markets driven by different cultures and consumer preferences. Political Changing regulation surrounding food standards and marketing actions. Government stability in new emerging economies – question of risk as part of the internationalisation process (Kumar et al, 2013, p.205). Changing global regulations – standardised practice yet adaptation to different political forces (De Mooij, 2013, p.61). Economic Awareness and knowledge of changing inflation, economic growth rates and income levels. Changing consumer budgets, rise of the cost conscious consumer. Rising price of raw material goods in relation to the need to source from sustainable suppliers (Kumar et al, 2013, p.205). Social Changing consumer attitudes – move towards healthier products in line with government initiatives (Newman et al, 2014, p.15) supporting balanced diets and the dangers of sugar. Changing lifestyle – return back to home cooking and the promotion of family time in a world of convenience. The need to adapt to different cultural settings i.e. language, religious beliefs and family settings. Understanding of consumer behaviour is crucial to ensuring a personal approach to marketing. Consumers viewing the firm as an agency for power in the wider external environment (Eisenhardt et al, 2010: 1263). Technological Rise of social media, consumers interacting with firms and being able to do so across a range of platforms. Innovation fuelled by technological developments. E-commerce as a platform for development (Lin et al, 2014, p.3). Legal 1.Changing nature of regulation. 2. Need to adhere to global regulations and changes across different international markets (Schaffer et al, 2014, p. 12). Environmental Increased attention directed towards corporate social responsibility (Servaes and Tamayo, 2013, p. 1045). Environmental concerns from consumers including concerns over packaging/recycling (Dubois, 2012, p. 36). Corporate Objectives It is important that an alignment exists between corporate objectives, brand image and firm activities (Cornelissen, 2014, p.55). Commonly used as a strategic tool to support this analysis, Ansoff’s matrix can be applied to Nestlà © to review the different strategic options available to the firm (Ansoff, 1980, p. 133). The overall corporate objective of Nestlà © is to be one of the world’s best and largest brands in the food industry. To break this down further, there is a need to apply individual firm level marketing objectives to a specific brand within their portfolio. This section focuses upon the presentation of marketing objectives and strategies for Nestlà ©Ã¢â‚¬â„¢s baby milk products. Marketing Objectives Marketing objectives identify a target market and market need and apply this to the brands they are offering. With regards to the baby milk products Nestlà © offers, one of their core marketing objectives should relate to improving sales through the use of social media outlets. Aligned to the rise of relationship marketing and the need to develop a deeper, emotional connection with consumers it is argued that one of the marketing objectives for increasing sales of this product needs to be related to understanding the consumer base. The following marketing objectives are proposed in relation to the firm’s baby milk products: To increase interaction with consumers using social media as a platform. To increase sales by 10% through a promotional campaign across an integrated set of marketing platforms. To follow a relationship marketing campaign to increase interactions with consumers to enhance understanding of the consumer base. Ansoff’s matrix Ansoff’s growth matrix is a marketing tool often used to understand the different strategic options available to a firm (Ansoff, 1980, p. 131). Looking at the opportunities available in both new and existing markets, emphasis within the matrix is placed on the benefits and challenges of each strategic option and the extent to which the options are aligned to the internal resources and capabilities of the firm. Market Penetration Market penetration is a strategy, which sees growth underpinned by pushing existing products to existing markets. Through a focus on market penetration the firm would be able to maintain current product lines and focus upon increasing sales in this area through promotional activities and advertising. Market penetration is a strategy, which would secure growth in the market and would allow the firm to draw on their knowledge of the market to expand sales in this area. Market Development The second strategic option refers to the use of selling existing products to new markets. A new market in this case could be a new consumer base or a new geographical base. Reflecting upon the nature of the product, it is unlikely Nestlà © would be able to target a new customer base and thus it is advised that if this strategic option were to be followed emphasis would be placed on opening up to new emerging markets with existing products. Product Development Moving away from a focus on the market, the third strategic option offered by Ansoff places emphasis on the importance of product development. This strategic option would require the firm to develop new competencies, which would appeal to existing markets. Under this strategic option, Nestlà © could focus on the development of a new extension of products in the baby market to offer to the consumer base. Diversification The final option outlined is that of diversification. Diversification is a strategy, which refers to growth achieved by offering new products to new markets. This type of strategy would require a need for the firm to draw on their inherent strengths and capabilities to offer something new to the market. Underpinned by high levels of innovation, this strategy would require both investment and an appreciation of risk. As such, before the adoption of this strategy it would be necessary for the firm to have a clear vision of outcome. Which growth strategy to follow? Based on a discussion of the various growth options above, this report argues that Nestlà © should focus upon market penetration through the use of promotional activities and relationship marketing activities. This strategy would see Nestlà © focus upon an existing product and market yet achieve growth through marketing campaigns and a greater utilisation of social media. Through the use of social media and relationship marketing it would be hoped that Nestlà © would be able to develop a stronger connection with their consumers, which is fundamental when needing to gain the trust of new mothers (Iglesias et al, 2011, p. 632). Strength in the baby market is underpinned by the potential for growth due to this being a growing market. Competitive Strategies In support of an identification of growth strategies, there is a need to recognise the importance of competitive strategies. Three core competitive strategies are identified within the literature: Cost leadership, differentiation and focus (Ortega, 2010, p. 1275). Despite a traditional view that different competitive strategies couldn’t be mixed, recent literature has supported the use of a hybrid competitive strategy, which combines cost leadership and differentiation to support a competitive strategy, which balances the actions of each strategy (Baroto et al, 2012, p. 120). Cost leadership is a strategy, which places emphasis on lowest cost and thus sees the firm seeking to compete with their competition on the basis of price. Cost leadership strategies therefore require an efficient approach to the supply chain to ensure that raw material costs are kept to a minimum. Emphasis within this strategy is placed on the need to focus upon gaining economies of scale and thus low costs. Differentiation involves firms seeking to distinguish themselves from their competitors (Armstrong and Cunningham, 2012, p. 71). For this to be the case, emphasis is placed on the development of a competitive advantage through something others cannot imitate. The final competitive strategy is a focus strategy where a segmentation approach is followed (Weinstein, 2013, p. 51). A firm following a focus strategy would firm to choose a niche market and therefore have specific offerings to a specific target market. In light of the identification of the competitive strategies and the discussion above, it is advised that the firm should follow a hybrid strategy reflecting on both cost leadership and differentiation to ensure growth. A hybrid strategy would require Nestlà © to seek lowest cost where possible through economies of scale and efficiency in their supply chain whilst also seeing the firm differentiating through the culture of the firm and the relationships developed with consumers. 7p’s of marketing A final consideration for Nestlà © is an identification of the 7p’s of marketing and in particular an understanding of what their product offers to the market (Armstrong and Cunningham, 2012, p. 34). The 7p’s of marketing is an important marketing tool outlining a focus on a clear understanding of each factor: Product: Baby formula, nutrients to enable a progression from breast milk to formula or formula for those mothers choosing not to breastfeed. Price : Price relatively low to competitors. It is important to balance the need here between low cost and the influence this has on trust. Place: Supermarkets, place of convincing. Promotion: Relationship marketing principles used to engage the consumer. Nestlà © will interact with consumers during a shopping mall road show to showcase their product offerings and the value of their products. People: Employees within the firm used to support the growth strategy of particular products. Company objectives and marketing objective translates into performance goals for teams within the firm. Process: Customer service is important and a key determinant of trust. As a result of this, emphasis should be placed on the role of employees in educating the consumer and therefore translating the core elements of the brand. Physical evidence : Physical evidence in the form of packaging and promotional tools will be used to support the development of the growth strategy employed. Monitoring and controlling As a closing point, there is a need to consider the importance of the ongoing monitoring of any marketing plan. Long after the implementation, emphasis should still be placed on monitoring to ensure that controls are put in place to review the success of a given marketing campaign (Simons, 2013, p. 14). For example, in relation to the use of social media, particular controls can be put in place to monitor the success and thus levels of integration taking place. References Ansoff, H. I. (1980). Strategic issue management. Strategic Management Journal, 1(2), 131-148. Armstrong, G., Cunningham, M. H. (2012). Principles of marketing. Pearson Australia. Barney, J.B (1991) Firm resources and sustained competitive advantage. Journal of Management, 17 (1) 99-120. Baroto, M. B., Abdullah, M. M. B., Wan, H. L. (2012). Hybrid strategy: a new strategy for competitive advantage. International Journal of Business and Management, 7(20), p120. Business Green (2013) Nestlà © brews up stronger environmental commitments [online]. Available from: http://www.businessgreen.com/bg/news/2254765/Nestlà ©-brews-up-stronger-environmental-commitments [Accessed 06.10.14-. Burke, R. J., Cooper, C. L., Field, J. (2013). The Aging Workforce: Individual, Organizational and Societal Opportunities and Challenges. The SAGE Handbook of Aging, Work and Society, 1. Cornelissen, J (2014) Corporate communication: a guide to theory and practice. London: SAGE publications. CSR Wire (2014) CSR profile of Nestlà © [online]. Available from: http://www.csrwire.com/members/10393-Nestlà © [Accessed 05.10.14]. De Mooij (2013) Global marketing and advertising: understanding cultural paradoxes. London: SAGE publications. Dubois, M. (2012). Extended producer responsibility for consumer waste: the gap between economic theory and implementation. Waste Management Research, 30(9 suppl), 36-42. Eisenhardt, K. M., Martin, J. A. (2000). Dynamic capabilities: what are they?. Strategic management journal, 21(10-11), 1105-1121. Eisenhardt, K. M., Furr, N. R., Bingham, C. B. (2010). CROSSROADS-Microfoundations of Performance: Balancing Efficiency and Flexibility in Dynamic Environments. Organization Science, 21(6), 1263-1273. Forbes (2014) Nestlà © [online]. Available from: http://www.forbes.com/companies/nescafe/ [Accessed 06.10.14]. Henry, A.E (2007) Understanding strategic management. Oxford: Oxford University Press. Iglesias, O., Sauquet, A., Montaà ±a, J. (2011). The role of corporate culture in relationship marketing. European Journal of Marketing, 45(4), 631-650. Kooij, D. T., Jansen, P. G., Dikkers, J. S., de Lange, A. H. (2014). Managing aging workers: a mixed methods study on bundles of HR practices for aging workers. The International Journal of Human Resource Management, 25(15), 2192-2212. Kumar, V., Mudambi, R., Gray, S. (2013). Internationalization, Innovation and Institutions: The 3 Is underpinning the competitiveness of emerging market firms. Journal of International Management, 19(3), 203-206. Kumar, M., Srai, J., Pattinson, L., Gregory, M. (2013). Mapping of the UK food supply chains: capturing trends and structural changes. Journal of Advances in Management Research, 10(2), 299-326. Lin, Y., Luo, J., Zhou, L., Ieromonachou, P., Huang, L., Cai, S., Ma, S. (2014, June). The impacts of service quality and customer satisfaction in the e-commerce context. In Service Systems and Service Management (ICSSSM), 2014 11th International Conference on (pp. 1-6) Muller, M (2013) Nestlà © baby milk scandal has grown up but not gone away [online]. Available from: http://www.theguardian.com/sustainable-business/Nestlà ©-baby-milk-scandal-food-industry-standards [Accessed 06.10.14]. Nestlà © (2014) About us [online]. Available from: http://www.Nestlà ©.com/aboutus [Accessed 05.10.14]. Newman, C. L., Howlett, E., Burton, S. (2014). Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits. Journal of Retailing, 90(1), 13-26. Ortega, M. J. R. (2010). Competitive strategies and firm performance: Technological capabilities moderating roles. Journal of Business Research, 63(12), 1273-1281. Porter, M.E (2008) On competition. Boston: Harvard University Press. Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. New York: Simon and Schuster. Servaes, H., Tamayo, A. (2013). The impact of corporate social responsibility on firm value: The role of customer awareness. Management Science, 59(5), 1045-1061. Schaffer, R., Agusti, F., Dhooge, L. (2014). International business law and its environment. London: Cengage Learning.

Love for Your Country

I don't love my country. In fact, I fail to see how it is possible to love my country. Now, I live in America, and, from somebody who's traveled a bit, it's not too bad here. The streets are fairly clean, one is free to say more or less what one thinks (outside of school, of course), and the standard of living is fairly high. So, I like living in the US. However, I could never love America. Loving your country is a bit like loving your race, or loving all those who follow your religion: it feels nice, but it's wrong. America is simply another country. It has its fair share of nice, kind folks. It has its fair share of misers. Fully half of its population is UNDER the average intelligence, as in any other country. Fully half is above the average intelligence, too. Just because you happen to live here doesn't make you in any way superior, or in any way special. Or, for that matter, it doesn't make you in any way inferior to anybody. It doesn't mean that you may not be special, or intelligent, or whatever, it simply means that you're not any of those things just because you're American. Being proud of being American is like being proud of being Christian: how can you be proud of that? If you want to be proud, be proud of your achievements! You've taught yourself quantum physics, that's a reason to be proud. Your artwork just sold for a whole bunch of money, that's a reason to be proud. You have just learned to read Kanji, that's a good reason to be proud. However, being proud because you can wave a cross or a specific flag? Being proud of where, exactly, your house is located? Where's the sense of that? You have no impact on America. You don't, in any significant way, affect it. Were your vote to count for a hundred votes, you'd still not affect the country one whit. Therefore, why be proud of something for which you're not responsible, of something that you haven't created or affected? Call me stupid (odds are some folks will anyway), but I don't get it. I'm not saying to hate America. That's as nonsensical as loving it. What I'm saying is: why have feelings for a giant chunk of land? Why care for a particular government? Love nice people, if you will. Be proud of belonging to Mensa, if you want. Those are things you can, and should, be proud of. But being proud of belonging to a giant organization for which there are no requirements, other than that you be born there? If your self- esteem is THAT low, I'd recommend you talk to psychiatrist, not write to your congressman.

What You Must Know About Music in Education Essay Topics

What You Must Know About Music in Education Essay Topics The Bizarre Secret of Music in Education Essay Topics When you select the essay topics, think if you're able to say something interesting through it. This kind of essay is a favorite in science and history classes. When it is argumentative or informative essays, one must develop a topic that could grab the interest of the reader right away and this isn't such an easy job. The essay is a 3 part contest on the subject of peaceful civic action and worldwide peacemaking. By reading a few works regarding your subject, you might encounter some valuable ideas. You must pay attention to detail. There are some handy tips by following which you're going to be in a position to opt for an attention-grabbing topic. In order to get ample understanding, suitable reading materials ought to be chosen by the contemporary students. Appropriate differentiated coursework is intended to support certain demands of either endorsement. Translation statistics for each component in the JSON format lets you use the data in different sites or tools. The range of homework tasks needs to be decreased. There are various elements involved with research paper topics. Our graduates result in the area of music education across the area and beyond. Graduate programs concentrate on both the research and the tradition of teaching. Quite frequently, students become stuck at their assignments as they just don't understand what things to write about. Ph.D. students leave the program that has many possible career alternatives and pathways ahead. Some people don't believe in the thought of mandatory music education classes. Drop-in visits aren't encouraged. Children who need to set their own schedules can learn to develop into self-sufficient and understand how to budget their time more wisely. A student's average score for several of the four subjects is derived in order to acquire a composite score. There are several other added benefits of music education past the simple fact that most of us enjoy it. If it's not taken care of, it is going to break down. Music in education is critical to our children as it increases their listening abilities and is a familiar process of communication for cultures worldwide. On-campus and internet options exist to fit the requirements of diverse student populations. It is possible to write about whatever you want, but do make sure it's an excellent article. It's important to get the right quantity of data in your article. Furthermore, music is currently known to develop the portion of the brain that's involved in language processing. While general music is normal to all 3 programs, the wide area degree results in certification in all 3 areas. Cheaply constructed flutes are normally more difficult to play, and generate a poor sound quality. Though our taste for music differs, most of us enjoy the sounds and find some sort of joy within them. Sure, it can improve the children abilities to learn other subjects aside from music, but it cannot make people smarter. The present of music is priceless. There are numerous music applications for your phone or tablet that may help you download the very best music for your workouts. Defend it since it is music, and that's all of the reason it needs. Reagans brief composition is most likely one of the much better well-argued pro-life essays ever written. The system contains a string of pieces covering a wide variety of genres. Music in Education Essay Topics: No Longer a Mystery Ultimately, write about what you desire. Romanticism in some areas of the world influenced Romantic writers in different areas of the world. Attempt to present your readers with some intriguing events in the area of music along with show their influence on the modern society.

Fat. Fat - Fat - 973 Words

Fat. Fat. Fat. That’s all I see in the mirror anymore. I am fat and that makes me ugly. No one could possibly love and care for a fat, ugly person. That’s what my dad shouted when he left my mom for a prettier, skinnier, perfect-looking woman. If he would leave her for that reason, then someone will probably leave me for it too. I won’t allow for that to happen. My thighs are the size of giant sequoias that grow in California. My stomach will never become flat enough. These ribs that stick out of me need to go. They only weigh me down. My roommates tell me things like, â€Å"Adele, you’re too skinny.† I don’t believe them; they’re just jealous that I will be able to reach perfection before they do. I take my glance off of the mirror and find my bathroom scale. I exhale and step onto the small, white contraption. It reads 98.2. A sigh of exasperation escapes my lips as that dreadful number pops up. I knew I should have only ate two crac kers yesterday; three proved to be too much. 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Certain types are helpful for reducing the risk of cancer, high cholesterol, and heart diseaseRead MoreThe Dietary Guidelines On The Consumption Of Saturated Fats1563 Words   |  7 Pagesthe consumption of saturated fats has been suggesting that consumers should be mindful of how dangerous they are to the human body and take active steps to reduce these fats in their diets (American Heart Association). This advice is usually presented as the claim that increased cholesterol levels and their adverse health effect can be attributed to these â€Å"harmful† fatty substances. However, scientific research is forcing a change of perspective on how saturated fats are viewed. Research now suggestsRead MoreCholesterol And Fats : The Whole Truth1326 Words   |  6 PagesCholesterol and Fats: The Whole Truth Are all fats bad? That is what many people think. When trying to lose weight, or become healthier, dieters think they need to eliminate all fat from their diets. This is not correct, there are good fats and bad fats, and the body needs the good ones to function properly. Then, there is cholesterol, it is hard to keep which type is good and which type is bad straight. Actually, they are both good, if they are maintained at the correct, healthy levels. A person